#DigiTalks Feb 2020 Webinars

Influencer Marketing

This webinar will cover the fundamentals of influencer marketing and the different types of social media influencers. We will explore the basic elements of an influencer campaign including recruitment, compensation, content strategy and current regulations.

Presented by Irina Gorea. Irina is a social media researcher with a passion for influencer marketing. She holds a Masters Degree from Ryerson University where she studied the role of Instagram influencers on consumer behaviour. Irina also worked as a researcher at the Social Media Lab, an interdisciplinary research lab at Ted Rogers School of Management. A Humber College alumni, Irina completed her Marketing Diploma and Bachelors Degree in Digital Business Management.

Irina is currently the Marketing Manager at Greenloc Environmental Hoarding, and a part-time professor at the Faculty of Business, Humber College.

Date & Time	Saturday Feb 1, 2020 @ 10:00 – 11:00 AM
Cost	$5 * free access for Humber students
Registration	Online through Eventbrite

Digital Analytics: Measuring Social Media ROI

Learn how to calculate the return on your investment in social media. We will discuss how to build and use a digital marketing measurement model to measure and evaluate the impact of your social media efforts.

Delivered by Sean Power, Google Analytics Consultant at Bounteous. Sean has spent nearly a decade helping companies achieve their digital marketing goals. He graduated from Humber’s Marketing Management Graduate Certificate program in 2011.

Date & Time	Saturday Feb 8, 2020 @ 10:00 – 11:00 AM
Cost	$5 * free access for Humber students
Registration	Online through Eventbrite

Below are our Career Success Interview Webinars scheduled for Feb 2020:

Meet the graduates of the Digital Business Management BComm program at The Faculty of Business, Humber College and learn about their career adventures! They will share with us tips on finding the dream job, insights from their industry, as well as “day in the life”, and lessons learned along the way. This is a valuable opportunity to connect and learn more about possible careers in the digital business field. You will be able to interact with them and ask questions during the webinar.

Career Success Webinar “Nailing the Interview” with Mitch Henderson

Mitch Henderson is a former grad from the Bachelor of Commerce – Digital Business Management. Over his short career, he has made his way into highly relevant roles including SEO Specialist (Big Al’s Aquarium – 6 months), Online Merchandise Coordinator and Senior Digital Marketing/Social Media Specialist (EB Games – 4 years), as well as his current role as an Account Manager (Northern Commerce – 10 months). Through his experiences, Mitch provides a wealth of knowledge in realistic goal setting; providing insights on how to achieve results that will put you in the job market!

Join the upcoming webinar to learn more, ask questions, and receive great feedback to put you on the right track for success. Mitch will talk about how you can present yourself the best when it comes to interviews and the do’s and dont’s for the same. Learn more about Mitch and connect with him through LinkedIn

Date & Time	Saturday Feb 15, 2020 @ 10:00 – 11:00 AM
Cost	Free
Registration	Online through Eventbrite

Career Success Webinar Interview with Jeanne Castor

Jeanne is an accomplished young professional with extensive marketing experience in digital agency, telecommunication, education, hospitality and financial industry. So far in her career, Jeanne had an opportunity to elevate branding, social media and digital campaigns of many Canadian and internationally known brands across Americas, Asia and Europe. She has been featured and quoted on Notable.ca Awards, ABC News, Huffington Post Travel, Sprout Social Insights and Small Girl Medium City.

Jeanne is currently the Senior Marketing Executive for Maples Group and based in the Cayman Islands headquarters. To learn more about Jeanne, visit her LinkedIn.

Date & Time	Saturday Feb 22, 2020 @ 10:00 – 11:00 AM
Cost	Free
Registration	Online through Eventbrite

Career Success Webinar Interview with Irina Gorea

Irina is a social media researcher with a passion for influencer marketing. She holds a Masters Degree from Ryerson University where she studied the role of Instagram influencers on consumer behaviour. Irina also worked as a researcher at the Social Media Lab, an interdisciplinary research lab at Ted Rogers School of Management. A Humber College alumni, Irina completed her Marketing Diploma and Bachelors Degree in Digital Business Management.

Irina is currently the Marketing Manager at Greenloc Environmental Hoarding, and a part-time professor at the Faculty of Business, Humber College. Connect with Irina on LinkedIn