#DigiTalks Jan 2020 Webinars

Facebook Ads & Canva

We will start by covering the basics of Canva – what is Canva, how to use Canva, the importance of Canva, and how Canva can be used for business success.

Facebook Ads are essential to digital marketing success and lead generation in any company. We will learn how to design a Facecbook Ad graphic, as well as the back-end targeting technicality that makes a Facebook Ad successful. We will also cover the “do’s” and “don’ts surrounding Facebook Ads.

This webinar is delivered by Vik Joshi, Digital Marketing specialist and Social Media strategist.

Date & Time	Saturday Jan 11, 2020 @ 10:00 – 11:00 AM
Cost	$5 * free access for Humber students
Registration	Online through Eventbrite

Google Analytics

Learn how to use Google Analytics to track your website’s performance plus some advanced features such as remarketing and e-commerce analytics. There will also be a brief overview of the Google Analytics certification process and how to integrate Google Analytics with Google Data Studio for better reporting.

This workshop is presented by Martin Perez, Digital Marketing Specialist in the tech sector. Martin has worked with small startups and large multinational companies to achieve their digital growth goals. Recently, Martin worked in a digital agency founded by ex-Googlers providing SEO and SEA services to businesses

Date & Time	Saturday Jan 18, 2020 @ 10:00 – 11:00 AM
Cost	$5 * free access for Humber students
Registration	Online through Eventbrite

SEO: Improving Your Online Presence

Learn the less talked-about components that can improve the ranking factors of your site. In this talk, we will be diving into the structural changes you can make to your website, and content, to achieve a higher ranking now and into the future.

This workshop is presented by Margaret Reffell. Margaret runs Bspoke Media, a digital agency in downtown Toronto. They build custom websites for small businesses and online shops.