BUS 2504/FASH 4500 Final Group Project (Remote Learning Winter 2021)

Final Group Project: Shopify Website

You are required to work in small groups, and develop an e-commerce website for a small online business using Shopify, over two phases.  Please note the following:

  • Digital Business Management students: if you have an idea for an actual online business, please speak with me. If not, please choose one of the options listed under “Project Topics/Ideas” below
  • Fashion Management students: use your Capstone project idea. If you have a different idea, please speak with me and Norma before choosing one of the options below

Project Topics (Excel with assigned projects)

Phase 1 (10%): Present your Project Plan & SEO Strategy

Project Plan: Use the material covered in class and posted on Blackboard to create your Project Plan. There is no specific format to the Project Plan, you will need to create your own template based on your project. Your Project Plan must include the items on slides 14 & 16 and any supporting documents (for example: card sorting process).

SEO Strategy: This is a document that summarizes your SEO strategy based on Marg Raffel’s SEO video, as well as your own research. You are required to list and briefly explain five distinct organic SEO strategies that are: organic (not paid), and realistic (something you can plan to achieve using Shopify). Include screencaps of any product SEO or other as needed. This document should be no longer than 2 pages. Use point-form or infographics with short paragraphs to present your material (no large chunks of text!).

Submission: Both documents above are due in PDF format though BB before your presentation.

Presentations: will take place in your BB Collaborate group. Each meeting will be scheduled for 20 minutes, plan to present for 7-10 minutes and use the rest of the time for feedback, discussion, and direction for the following phase.

Phase 2 (10%): Present your Final Completed Website & Reflection

Final Website: Your final website must be consistent with your Project Plan and SEO strategy discussed and confirmed in phase 1, and must include the following:

  • Products and/or services
  • Pages
  • Blog posts: at least 3 blog posts, properly optimized for search engines
  • Images: at least 4 images with proper SEO attributes. I’ll be looking for quality over quantity (you do not need to upload 50 images, but you DO need to add image attributes for the ones you upload)
  • Social icons or free apps of your choice
  • No orphaned content: delete any unused images or pages

Group reflection: this is your “project post-mortem” or “lessons learned”

  • Max of 5 slides
  • What went right / what went wrong
  • Include pictures of the process when possible (for example brainstorming meetings, card sorting exercise…etc)


  • Add me as “staff” to your Shopify store
  • Submit the following through BB:
    1. Group reflection document above in PDF format through BB
    2. Link to your group presentation recording (see below)
    3. Include phase 1 documents again so I can have access to both when marking


This phase will not be presented in class. Instead, you will be recording your group presentation in your BB Collaborate group and submitting the link to your recording. The presentation should be 7-10 minutes, all team members are expected to present.

Include the following in your presentation:

  1. Walk us through your website
  2. Explain how you implemented your SEO strategy
  3. Present your group reflection

Sign up for your free Shopify store

Use the following link to sign up for a free Shopify store. You can use this link to sign up for a Capstone group store, as well as individual stores if you wish to practice.

Please note the following:

  • The above link will automatically convert your 14-day trials to a fully-functioning store with a 6-month subscription. At the end of that time, the store will freeze if you choose not to move to a paid plan, you can reactivate your stores at any later time by contacting Support.
  • Note that the change to the free plan will not happen if you sign up from any other page. Please ignore any invitations to “pick a plan”, the student plan through this course is free of charge.
  • You must use your Humber student email when creating the stores (ends with @humbermail.ca). You can change your account email later if you wish. 
  • Visit the following link for more information about our partnership with Shopify, as well as resources

WordPress vs. Shopify (the terminology)

Categories & TagsBlogs & Categories 
*The tags entered in the dashboard show as categories on the page
WidgetsSocial icons
*Based on theme settings

Links to resources based on class questions during Shopify’s live session Win 21