BUS 2504/FASH 4500 Final Group Project (Remote Learning Winter 2021)

Final Group Project: Shopify Website

You are required to work in small groups, and develop an e-commerce website for a small online business using Shopify, over two phases.  Please note the following:

  • Digital Business Management students: if you have an idea for an actual online business, please talk to me. If not, you can create a website for a factious online business
  • Fashion Management students: use your Capstone project idea. If you have a different idea, please speak with me and Norma
  • Project Idea: Sixty One is an actual local business that would like to switch their current online store to Shopify. Sixty One was founded by Sydney Show who graduated from the Fashion Management program in 2019. Learn more about their requirements here
  • Boardroom presentations will take place virtually (refer to the Critical Path)
  • At the end of the first meeting (phase 1), you will be provided with feedback and direction for the following phase
  • Each group will be assigned a specific meeting time during the scheduled class time (check the Critical Path)
  • Each meeting will last 20 minutes, plan to present for 10 minutes and use the rest of the time for feedback and discussion of next steps

Phase 1 (10%): Present your Project Plan & SEO Strategy

Project Plan: Use the material covered in class and posted on Blackboard to create your Project Plan. There is no specific format to the Project Plan, you will need to create your own template based on your project. Your Project Plan must include the items on slides 14 & 16 and any supporting documents (for example: card sorting process).

SEO Strategy: This is a document that summarizes your SEO strategy based on Marg Raffel’s SEO session, as well as your own research. You are required to list and briefly explain five distinct organic SEO strategies that are: organic (not paid), and realistic (something you can plan to achieve using WordPress.com). Include screencaps of any product SEO or other as needed.

Submission: Please submit both documents above as PDF though BB before your presentation

Phase 2 (10%): Present your Final Completed Website & Reflection

Final Website: Your final website must be consistent with your Project Plan and SEO strategy discussed and confirmed in phase 1, and must include the following:

  • Products and/or services
  • Pages
  • Blog posts: at least 3 blog posts, properly optimized for search engines
  • Images: at least 4 images with proper SEO attributes. I’ll be looking for quality over quantity (you do not need to upload 50 images, but you DO need to add image attributes for the ones you upload)
  • Social icons or free apps of your choice
  • No orphaned content: delete any unused images or pages

Group reflection: this is your “project post-mortem” or “lessons learned”

  • Max of 5 slides
  • What went right / what went wrong
  • Include pictures of the process when possible (for example brainstorming meetings, card sorting exercise…etc)


  • Add me as “staff” to your Shopify store
  • Submit the group reflection above in PDF format through BB before your presentation, make sure you re-submit phase 1 documents again with phase 2 so I can have access to both when marking

Sign up for your free Shopify store

Use the following link to sign up for a free Shopify store. You can use this link to sign up for a Capstone group store, as well as individual stores if you wish to practice.

Please note the following:

  • The above link will automatically convert your 14-day trials to a fully-functioning store with a 6-month subscription. At the end of that time, the store will freeze if you choose not to move to a paid plan, you can reactivate your stores at any later time by contacting Support.
  • Note that the change to the free plan will not happen if you sign up from any other page. Please ignore any invitations to “pick a plan”, the student plan through this course is free of charge.
  • You must use your Humber student email when creating the stores (ends with @humbermail.ca). You can change your account email later if you wish. 
  • Visit the following link for more information about our partnership with Shopify, as well as resources

WordPress vs. Shopify (the terminology)

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