BUS 2504/FASH 4500 Individual Professional Digital Portfolio (Remote Learning Winter 2021)

Professional Digital Portfolio

Collect, Select, Reflect, Connect

“We do not learn from experiences; we learn from reflecting on our experiences.”

 John Dewey, 1933

About this Assignment:

  • This assignment is to be completed individually, it is your mid-term assessment, worth 25% of your final grade
  • Your task is to create an individual professional portfolio website using WordPress.com (ref: Chapter 1: Types of Websites: Personal Websites, Web Templates and Content Management Systems)
  • Since your portfolio will be posted online, please do not include any personal information such as phone number, home address …etc. If you are concerned about posting your actual name, please speak with me
  • The best portfolios will be featured on the Projects section on the Digital Business Student Association’s website
  • You may choose to “Allow search engines to index this site” or “Discourage search engines from indexing this site” through the Dashboard –> Settings –> Reading (do not keep it private while I need access to it during the semester)

Required Readings

Behance, Inc. “Why We All Need a Personal Website – Plus Practical Tips for How to Build One.” Adobe 99U, 13 Aug. 2019, 99u.adobe.com/articles/64112/why-you-need-a-personal-website-and-tips-for-how-to-build-one.

Li, Bryan. “Think beyond Your Resume – the Effective Ways to Make You Stand out in the Job Market.” Enlighteni, Enlighteni, 8 July 2020, enlighteni.com/blogs/enlighteni-moment/think-beyond-your-resume-the-effective-ways-to-make-you-stand-out-in-the-job-market.

Extra Resources:

Writing with Flair: How to Become an Exceptional Writer

Examples of Digital Portfolios from previous years:

Mentoring (requirement for blogging topics):

A group of grads and upper year students have kindly offered to support our class through one-on-one virtual meetings to review your digital portfolio. During the one hour virtual meeting, you can brainstorm ideas on what to include, how to improve your work, and discuss feedback before you submit your assignment. This is a great opportunity to connect and build a professional relationship with someone who was once in your shoes! Click here for more information.

Phase 1: Pages, Video & Navigation

You are required to create your free WordPress account (e.g. hanadi.wordpress.com) and include the following:

  • Home page: must be setup as a static page (not blog) and must include:
    • Short welcome paragraph about yourself
    • Your favourite quote, with a suitable royalty free image
    • Short video (max 2 min): introduce yourself, summarize your experience and tells us what you’d like us to know about you. The video can be created using Adobe Spark, a free, easy to use online tool. The easiest way to include the video is to upload the file to your YouTube channel (through your gmail account and choose unlisted or public) then embed it into your WordPress page. More on creating videos here (Humber library)
  • You are required to structure your website based on the nature of your content into both pages, and blog posts.
  • Your portfolio must reflect your professional skills and expertise, for example:
    • Education, work experience, skills (technical, transferable), volunteer experience, community involvement, extra-curricular activities, conferences, workshops, seminars you’ve attended, awards, samples of projects (post screen captures only and a short description), interesting articles related to your field…etc
  • The following are examples of questions you may wish to think about while developing your Digital Professional Portfolio:
    • What industry are you interested in directing you career search efforts and why that industry?
    • Who influenced you the most to study business and what is their relationship to you?
    • What traits did this person see in you that would enable you to be a successful businessperson?
    • In what jobs or positions do you work/ have you worked and which industries have you been exposed?
    • In one word (or two), how would you describe your personal BRAND?
    • Where, geographically, have you spent most of your life since you were 12 years old?
    • How many/what languages do you speak?
  • Create your navigation menu
  • Optional: Some themes such as Sketch (free) Snaps (free) support “portfolio projects”. Talk to me if you’d like to use a portfolio theme to make sure your content aligns well with that option
  • Minimum requirements: 4 pages of your choice (not including a contact page)
  • No blogging at this stage, blogging will be completed in the second phase.

Submission: Your URL through BB Assessments (in the comments section)

Phase 2: Blogging, SEO strategy & reflection

In this phase you are required to complete your website: finalize your pages, write your blog posts, configure your widgets, develop and refine your SEO strategy, and reflect on your experience. Polish your website and get it ready to go live!

Blog Posts

Three short blog posts (minimum) based on the following topics:

  1. Mentorship meeting prep: how did you choose your mentor? how did you prepare for the meeting? what questions did you have for your mentor (point-form)
  2. Meeting with your mentor: what did you learn during your meeting with your mentor? share some of the wisdom gained through that mentorship conversation. Include a screenshot of your meeting (after taking permission)
  3. Any other topic of your choice, can be based on your interest, or can based on school work (a class assignment you’re proud of), work experience, or the webinars produced by your colleagues during the Fall 2020 semester

Please note the following:

  • One of the posts must include an infographic summarizing the topic. More on infographics here from the Idea Lab, you can also check their workshop calendar and attend a virtual workshop
  • All content must be written according to SEO guidelines, categorized and tagged properly
  • Do your own research on the ideal length of a blog post
  • The best blog posts will be featured on the Digital Business Student Association’s website


  • Social Media widget with your LinkedIn profile (external link must open in new window)
  • Text widget in the footer explaining that this portfolio is a class project
  • Recent Posts widget
  • Any other widgets as you see fit

SEO Strategy

This is a document that summarizes the SEO strategy that you have implemented for your digital portfolio based on Marg Raffel’s SEO session, as well as your own research. You are required to list and briefly explain five distinct organic SEO strategies that you have already implemented. You must clearly label each strategy, briefly describe it, and include a screencap on how it was implemented on your own website. The strategies must be both:

  • Organic (not paid)
  • Realistic (something you can plan to achieve using WordPress.com)

Please refer to the content provided by Marg Raffel on BB, that covers content and structural organic SEO strategies to optimize your website for optimal rankings and searchability.

Length: 2-3 pages of content in PDF format (you may use visuals or infographics)


Think of this as your “lessons learned”, or “project post mortem”. You are asked to reflect on the learning process and share with me what went right and what went wrong. There is no right or wrong answer here, I want to hear your own experience. Your reflection can focus on the process of choosing content for your portfolio, choice of theme, branding, or anything else you found was interesting, challenging, or time consuming – positive or negative, I want to hear it all 🙂

Length: 1-2 pages in PDF format (no restrictions on formatting or number of words)


You will need to submit three documents through BB:

  • Part 1: Screencaps of your dashboard (details below). Make sure you use PPT, then save as PDF before you submit on BB
  • Part 2: SEO Strategy (PDF)
  • Part 3: Reflection (PDF)

Since I do not have access to your dashboard, I will need to see screen captures of some of your dashboard items (listed below). Create a PPT file with a title slide that includes your full name, student number and link to your portfolio, include the following items, then save it as PDF before you upload it on BB. Make sure ALL screencaps are high quality images that can be viewed so I can see the details:

  1. Blog Posts
    1. Posts –> All Posts (view example)
    2. Posts –> Categories (view example)
    3. Posts –> Tags (view example)
  2. If you chose to use Portfolio Projects:
    1. Projects –> All Projects (view example)
    2. Projects –> Project Types (view example)
    3. Projects –> Project Tags (view example)
  3. Media –> Library (view example)
  4. Media –> Library; one image showing “Attachment Details” (view example)
  5. Appearance –> Widgets
  6. Appearance –> Themes; showing the active theme (view example)