BUS 2504/FASH 4500 Shopify Group Project (Remote Learning Fall 2021)

Group Project: Shopify Website

You are required to work in small groups to develop an e-commerce website for a small online business of your choice using Shopify. You must have at least 10 sample products, with full product details for each product.


1. Project plan: Use the material covered in class and posted on Blackboard to create your Project Plan. There is no specific format to the Project Plan, you will need to create your own template based on your project. Include any supporting documents in the appendix (for example: card sorting process).

2. Final Website: Your final website must be created based on the instructions in the resources section below, must be consistent with your Project Plan above, and must include the following:

  1. Products (and/or services)
  2. Pages (e.g. about, contact…etc.)
  3. Blog posts: at least three blog posts, properly optimized for search engines

Other requirements:

  • Images: at least one image per product with proper SEO attributes. I’ll be looking for quality over quantity (you do not need to upload 50 images, but you DO need to optimize the images you upload)
  • Make sure you use product attributes (type, vendor, collection, tags, variants)
  • Optimize your content for search engines
  • Include social icons or free apps of your choice
  • No orphaned content: delete any unused images or pages

3. Group reflection: this is your “project post-mortem” or “lessons learned”

  • Max of 5 slides
  • What went right / what went wrong
  • Include pictures of the process when possible (for example brainstorming meetings)

4. Presentation:

You are required to record your group presentation in your BB Collaborate group. The presentation should be 7-10 minutes, all team members are expected to present, make sure you practice to ensure smooth transitions (repeat the recording if needed)

  1. Start with team introductions: each team must have their camera on, introduce yourself (your name and role in the project)
  2. Start sharing your screen and take turns presenting
  3. Walk us through your website
  4. Walk us through your dashboard (explain how you implemented your SEO strategy)
  5. Present your group reflection


  • Add me as “staff” to your Shopify store
  • Submit the following through BB:
    1. Project Plan in PDF format (not Word, not PPT)
    2. Link to your website (include the password if you have password-protected your store)
    3. Group reflection document in PDF format (not Word, not PPT)
    4. Presentation recoding title for me to watch (in your BB Collaborate group)

Shopify Resources

Use the following link to sign up for a free Shopify store, please note the following:

  • The above link will automatically convert your 14-day trials to a fully-functioning store with a 6-month subscription. At the end of that time, the store will freeze if you choose not to move to a paid plan, you can reactivate your stores at any later time by contacting Support
  • Note that the change to the free plan will not happen if you sign up from any other page. Please ignore any invitations to “pick a plan”, the student plan through this course is free of charge
  • You must use your Humber student email when creating the store (ends with @humbermail.ca), you can change your account email later if you wish
  • Visit the following link for more information about our partnership with Shopify, as well as resources

WordPress vs. Shopify (the terminology)

Categories & TagsBlogs & Categories 
*The tags entered in the dashboard show as categories on the page
WidgetsSocial icons
*Based on theme settings

Links to resources based on class questions during Shopify’s live session Win 21