The Digital Business Student Association is proud to host the following hands-on workshops during our TechWeek Fall 2019 at Humber’s Lakeshore Campus. All the sessions will be held in a computer lab, feel free to use Humber’s computers or bring your own laptop!
Shopify
Learn how to setup and run your own e-commerce store using Shopify.
Facebook Ads & Canva
Canva – We will start by covering the basics of Canva – What is Canva, How to use Canva, The importance of Canva & how Canva can be used for business Success. This will be an example of how to leverage FREE online tools to your advantage.
Facebook Ads – Facebook Ads are essential to Digital Marketing Success & Lead Generation in Any company. We will learn how to design a Facecbook Ad Graphic, as well as the back-end targeting technicality that makes a Facebook Ad successful. We will also cover the “do’s” and “don’ts surrounding Facebook Ads.
Video Editing with Filmora
Strengthen your storytelling skills and learn how to create and edit your own video content for YouTube, Vimeo, Instagram, and Facebook. In this hands-on workshop, you will learn how to merge, split, trim, crop, cut and paste video clips to make your video unique. Improve Saturation and Contrast for a better quality image. Adjust the speed for slow motion effect, or to speed up the action. Rotate the image for unique angles… and so much more. We will download and use the free trial of Filmora, an affordable video editing software.
- Date&Time: Thursday Sept 19 @ 7:30 – 9:00 PM
- Delivered by Lauren Ashmore, Video Production Professor and Digital Marketer. Lauren completed her Advanced Diploma in Film and Television Production in 2011 and her Bachelor of Commerce in Digital Business Management in 2018. She has extensive experience in the video production industry and currently teaches at the School of Media Studies
- Location: Lakeshore Campus, lab L3014
- Cost: $5 (ticket sales are final, non refundable)
- Register online (Eventbrite)
Microsoft Excel
Two full-day workshops delivered by Isabella Annouza (Microsoft Certified Trainer)
Beginners: Saturday September 21, 2019 @ 10:30 AM – 4:00 PM.
Intermediate: Saturday September 28, 2019 @ 10:30 AM – 4:00 PM.
This is a hands-on session scheduled in a computer lab, feel free to use Humber’s computers or bring your own laptop
MailChimp
Participants will learn about the importance of email marketing and how to set up their first campaign. We will also walk through the analytics report to better understand campaign performance. This is an introductory level workshop that is recommended to those who have never worked with MailChimp before.
- Date&Time: Monday Sept 23 @ 6:30 – 8:00 PM
- Delivered by Irina Gorea, Marketing Manager at Greenloc Environmental Hoarding, Irina graduated from the Digital Business Management BComm program in 2018 and is currently completing her Masters degree at Ryerson University
- Location: Lakeshore Campus, lab L3012
- Cost: $5 (ticket sales are final, non refundable)
- Register online (Eventbrite)
LinkedIn
Learn how to create your professional LinkedIn profile! In this session, participants will work on setting up a marketable profile, building up their network, sending messages to new connections, following companies/ groups and how to participate in them, sharing updates and articles.
- Date&Time: Tuesday Sept 24 @6:30 – 8:00 PM
- Delivered by Sheena Ordinario, Placement Advisor, Faculty of Business, Humber College
- Location: Lakeshore Campus, lab L3014
- Cost: $5 (ticket sales are final, non refundable)
- Register online (Eventbrite)
Google Analytics 
Learn how to use Google Analytics to track your website’s performance plus some advanced features such as remarketing and e-commerce analytics. There will also be a brief overview of the Google Analytics certification process and how to integrate Google Analytics with Google Data Studio for better reporting..
- Date&Time: Thursday Sept 26 @6:30 – 8:00 PM
- Delivered by Martin Perez, Digital Marketing Specialist in the tech sector. Martin has worked with small startups and large multinational companies to achieve their digital growth goals. Recently, Martin worked in a digital agency founded by ex-Googlers providing SEO and SEA services to businesses. Martin graduated from the Digital Business Management BComm program in 2016.
- Location: Lakeshore Campus, lab L3014
- Cost: $5 (ticket sales are final, non refundable)
- Register online (Eventbrite)
*Please note that ticket sales are final, non-refundable. It is not possible to issue refunds or workshop credits for any reason
