TechWeek Webinar: Introduction to Facebook Ads

The Digital Business Student Association is pleased to host their first TechWeek Webinar: Facebook Ads!

Facebook Ads are essential to Digital Marketing success & lead generation. In this webinar, we will learn how to design a Facebook Ad graphic, and explore the back-end targeting technicality that makes a Facebook Ad successful. We will also cover the do’s and don’ts surrounding Facebook Ads.

  • Date&Time: Thursday Nov 7, 2019 @7:00 – 8:00 PM
  • Delivered by Vik Joshi, Digital Marketing specialist and Social Media strategist. Vik graduated from the Digital Business Management BComm program in 2016.
  • Location: Online
  • Platform: Zoom, an app is also available at the App store
  • Cost: FREE (ticket sales end Nov 6, 2019)
  • Register online (Eventbrite)

Digital Main Street Forum – 2019

The Digital Main Street Forum aims to assist main street businesses in embracing digital technologies to build and grow their operations – from online marketing and leveraging data to better engage your clients, to adopting e-commerce to reach a broader customer base, the Digital Main Street Forum will help you navigate the “Why” and “How To” of embracing bricks and clicks for your business.

When: Friday May 10th, 2019

Where: Toronto City Hall, 100 Queen St W (Council Chambers)

Register for this event (free)

MS Excel Workshop Fall 2018 (Intermediate)

The Digital Business Student Association is pleased to announce “Microsoft Excel Workshop” as part of TechWeek 2018!

Details of the upcoming workshop:
  • Workshop: Excel Part 2 (intermediate)
  • Delivered by: Isabella Annouza (Microsoft Certified Trainer) 
  • Date: Sunday Oct 7, 2018
  • Time: 10:30 AM – 4:00 PM (includes 30 minutes lunch break – bring your own lunch)
  • Location: Lakeshore Campus, lab L3012
  • Cost: $10 (Please note that ticket sales are final, non-refundable. It is not possible to issue refunds or workshop credits for any reason)
  • Register online (Eventbrite)
Below are the concepts that will be covered. There will be manuals available for students to borrow and share during the workshop, and the data files will be available on a shared drive that will be provided.

 Workshop Content: Microsoft® Office Excel® 2016 Part 2 (Intermediate) 

Overview: 

Whether you need to crunch numbers for sales, inventory, information technology, human resources, or other organizational purposes and departments, the ability to get the right information to the right people at the right time can create a powerful competitive advantage. After all, the world runs on data more than ever before and that’s a trend not likely to change, or even slow down, any time soon. But with so much data available and being created on a nearly constant basis, the ability to make sense of that data becomes more critical and challenging with every passing day. You already know how to get Excel to perform simple calculations and how to modify your workbooks and worksheets to make them easier to read, interpret, and present to others. But, Excel is capable of doing so much more. To gain a truly competitive edge, you need to be able to extract actionable organizational intelligence from your raw data. In other words, when you have questions about your data, you need to know how to get Excel to provide the answers for you. And that’s exactly what this course aims to help you do.

This course builds upon the foundational knowledge presented in the Microsoft® Office Excel® 2016: Part 1 (Second Edition) course and will help start you down the road to creating advanced workbooks and worksheets that can help deepen your understanding of organizational intelligence. The ability to analyze massive amounts of data, extract actionable information from it, and present that information to decision makers is at the foundation of a successful organization that is able to compete at a high level.

This course covers Microsoft Office Specialist exam objectives to help students prepare for the Excel 2016 Exam and the Excel 2016 Expert Exam.

Course Objectives:

Upon successful completion of this course, you will be able to leverage the power of data analysis and presentation in order to make informed, intelligent organizational decisions.

You will:

  • Customize the Excel environment.
  • Create advanced formulas.
  • Analyze data by using functions and conditional formatting.
  • Organize and analyze datasets and tables.
  • Visualize data by using basic charts.
  • Analyze data by using PivotTables, slicers, and PivotCharts.

Target Student: 

This course is designed for students who already have foundational knowledge and skills in Excel 2016 and who wish to begin taking advantage of some of the higher-level functionality in Excel to analyze and present data.

Prerequisites: 

To ensure success, students should have completed Microsoft® Office Excel® 2016: Part 1 or have the equivalent knowledge and experience.

Course Content

Lesson 1: Customizing the Excel Environment 

  • Topic A: Configure Excel Options
  • Topic B: Customize the Ribbon and the Quick Access Toolbar
  • Topic C: Enable Excel Add-Ins

Lesson 2: Creating Advanced Formulas 

  • Topic A: Use Range Names in Formulas
  • Topic B: Use Specialized Functions
  • Topic C: Use Array Formulas

Lesson 3: Analyzing Data with Functions and Conditional Formatting 

  • Topic A: Analyze Data by Using Text and Logical Functions
  • Topic B: Apply Advanced Conditional Formatting

Lesson 4: Organizing and Analyzing Datasets and Tables 

  • Topic A: Create and Modify Tables
  • Topic B: Sort Data
  • Topic C: Filter Data
  • Topic D: Use SUBTOTAL and Database Functions

Lesson 5: Visualizing Data with Basic Charts 

  • Topic A: Create Charts
  • Topic B: Modify and Format Charts

Lesson 6: Analyzing Data with PivotTables, Slicers, and PivotCharts 

  • Topic A: Create a PivotTable
  • Topic B: Analyze PivotTable Data
  • Topic C: Present Data with PivotCharts
  • Topic D: Filter Data by Using Slicers

Introduction to the Canadian Code of Advertising Standards & Consumer Complaints Procedure

Date:

Tuesday, May 15, 2018

Time:

8:45 to 9:00 a.m.     Registration and Continental Breakfast
9:00 to 10:00 a.m.   Session

Location:

Ad Standards – Toronto Office
175 Bloor Street East
South Tower, Suite 1801
Toronto, Ontario M4W 3R8

Ad Standards is pleased to present an introductory session to the Canadian Code of Advertising Standards (Code), Canada’s principal instrument of advertising regulation. It sets out the standards for acceptable advertising, and provides a mechanism for Ad Standards to review and adjudicate consumers’ complaints. Essential for those new to the industry or a refresher for those with experience, this short, practical session will illustrate how the Code’s key clauses are applied and top line this year’s consumer “hot buttons.” Our presenters will also discuss amendments to the Code, including the Interpretation Guideline to Clause 7 (Testimonials), which requires online influencers to disclose any “material connection” between themselves and an advertiser.

Presented by Janet Feasby, Vice President, Standards and Yamina Bennacer, Manager, Standards.

Space is limited. We invite you to register early.

Register Now

Ad Standards Members:

No Cost

Non-Members:

$20 plus HST

Cancellation Policy: We are unable to provide refunds, but registrant substitution from the same company is permissible at any time.

One Week Away! 2018 Digital Main Street Forum

The Digital Main Street Forum is focused on helping main street businesses embrace technology.
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The Digital Main Street Forum aims to assist main street businesses in embracing digital technologies to build and grow their operations – from online marketing and leveraging data to better engage your clients, to adopting ecommerce to reach a broader customer base, the Digital Main Street Forum will help you navigate the “Why” and “How To” of embracing both bricks and clicks for your business.
There’s No Such Thing As “Social Media Marketing”
Presented by Dani Gagnon
Social media was created as a social tool, not a marketing tool. If you’re actually going to reach an audience, you have to write for your target market, not as a way to further your business. That means making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about.
The Future of Commerce: Automation, Consumer Loyalty, and Data Driven Businesses
Presented by Jesse Hirsh
What are the tools and skills main street businesses need to thrive and prosoper in a highly competitive, data rich and turbulent marketplace? How can main street businesses ensure a human touch in the face of automation?
Demystifying Data
Presented by Corrine Sandler
The Internet has made us seriously delirious from data. We are living in a mad crazed data-driven world and analysis paralysis has crept in. Corrine will demystify it for you because data is just a story based on facts that have a soul.
Friday, April 20th – Register Today

Register here 

Empowering Women: Success in the Workplace Event

The Placement Centre, in collaboration with the Management Studies Student Association is hosting an event entitled: Empowering Women: Success in the Workplace.  There will be an expert presentation to start the event, followed by a discussion from a panel of successful business women who will cover topics including: Keys to success, overcoming challenges, work-life balance, technological changes, among other topics.

Everyone is welcome to attend!

Date: February 27, 2018

Time: 6:00pm-8:00pm

Location: Humber College, Lakeshore Campus – Room L1017

Food and beverages will be served!

Space is limited; therefore please register for the event by February 22: http://bit.ly/2E8liEq

DBSA Hosts Annual TechWeek Conference!

TechWeek Fall 2017 features six great workshops:

  1. Sunday Oct 1, 2017: MS Excel Workshop – beginners (Register Now)
  2. Monday Oct 2, 2017: Shopify (Register Now)
  3. Tuesday Oct 3, 2017: Google AdWords & Analytics (Register Now)
  4. Tuesday Oct 3, 2017: MailChimp (Register Now)
  5. Wednesday Oct 4, 2017: Video Editing using Filmora (Register Now)
  6. Sunday Oct 15, 2017: MS Excel Workshop – intermediate (Register Now)

Digital Business Student Association

Mark your calendars! Last year DBSA held their first annual TechWeek conference. We are pleased to announce that due to the success of our previous conference, we are holding it again during the week of Oct 1st, 2017.

Day 1: MS Excel Workshop (delivered by: Microsoft Certified, Isabella Annouza, Microsoft Certified)

  • When: Sunday Oct 1, 2017 @ 9:00 – 3:30 PM (includes time for lunch break)
  • Where: Lakeshore campus, Room L3012
  • What: In this workshop, you will learn how to use Microsoft Excel by an MS Certified leader. There will be manuals available for students to borrow and share during the workshop, and the data files will be available on a shared drive that will be provided.
  • Register Now!

Day 2: Shopify: Hands-On Workshop (delivered by a team of Shopify Gurus). 

  • When: Monday Oct 2, 2017 @ 6:00 – 9:00 PM (includes time for Q&A)
  • Where: Lakeshore campus, Room L3012
  • What: A…

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MS Excel Workshop Fall 2017 (Intermediate)

The Digital Business Student Association is pleased to announce “Microsoft Excel Workshop – Intermediate”, as part of TechWeek Fall 2017!
Details of the upcoming workshop:
Below are the concepts that will be covered. There will be manuals available for students to borrow and share during the workshop, and the data files will be available on a shared drive that will be provided.

 Workshop Content: Microsoft® Office Excel® 2013 Part 2 (Intermediate) 

Overview: 

Whether you need to crunch numbers for sales, inventory, information technology, human resources, or other organizational purposes and departments, the ability to get the right information to the right people at the right time can create a powerful competitive advantage. After all, the world runs on data more than ever before and that’s a trend not likely to change, or even slow down, any time soon. But with so much data available and being created on a nearly constant basis, the ability to make sense of that data becomes more critical and challenging with every passing day. You already know how to get Excel to perform simple calculations and how to modify your workbooks and worksheets to make them easier to read, interpret, and present to others. But, Excel is capable of doing so much more. To gain a truly competitive edge, you need to be able to extract actionable organizational intelligence from your raw data. In other words, when you have questions about your data, you need to know how to get Excel to provide the answers for you. And that’s exactly what this course aims to help you do.

This course builds upon the foundational knowledge presented in the Microsoft® Office Excel® 2013: Part 1 (Second Edition) course and will help start you down the road to creating advanced workbooks and worksheets that can help deepen your understanding of organizational intelligence. The ability to analyze massive amounts of data, extract actionable information from it, and present that information to decision makers is at the foundation of a successful organization that is able to compete at a high level.

This course covers Microsoft Office Specialist exam objectives to help students prepare for the Excel 2013 Exam and the Excel 2013 Expert Exam.

Course Objectives:

Upon successful completion of this course, you will be able to leverage the power of data analysis and presentation in order to make informed, intelligent organizational decisions.

You will:

  • Customize the Excel environment.
  • Create advanced formulas.
  • Analyze data by using functions and conditional formatting.
  • Organize and analyze datasets and tables.
  • Visualize data by using basic charts.
  • Analyze data by using PivotTables, slicers, and PivotCharts.

Target Student: 

This course is designed for students who already have foundational knowledge and skills in Excel 2013 and who wish to begin taking advantage of some of the higher-level functionality in Excel to analyze and present data.

Prerequisites: 

To ensure success, students should have completed Microsoft® Office Excel® 2013: Part 1 or have the equivalent knowledge and experience.

Course Content

Lesson 1: Customizing the Excel Environment 

Topic A: Configure Excel Options

Topic B: Customize the Ribbon and the Quick Access Toolbar

Topic C: Enable Excel Add-Ins

Lesson 2: Creating Advanced Formulas 

Topic A: Use Range Names in Formulas

Topic B: Use Specialized Functions

Topic C: Use Array Formulas

Lesson 3: Analyzing Data with Functions and Conditional Formatting 

Topic A: Analyze Data by Using Text and Logical Functions

Topic B: Apply Advanced Conditional Formatting

Lesson 4: Organizing and Analyzing Datasets and Tables 

Topic A: Create and Modify Tables

Topic B: Sort Data

Topic C: Filter Data

Topic D: Use SUBTOTAL and Database Functions

Lesson 5: Visualizing Data with Basic Charts 

Topic A: Create Charts

Topic B: Modify and Format Charts

Lesson 6: Analyzing Data with PivotTables, Slicers, and PivotCharts 

Topic A: Create a PivotTable

Topic B: Analyze PivotTable Data

Topic C: Present Data with PivotCharts

Topic D: Filter Data by Using Slicers

Appendix A: Microsoft Office Excel 2013 Exam 77-420 

Appendix B: Microsoft Office Excel 2013 Expert Exams 77–427 and 77-428 

Appendix C: Financial Functions 

Appendix D: Date and Time Functions 

Appendix E: Working with Graphical Objects

MS Excel Workshop Fall 2017 (Beginner)

The Digital Business Student Association is pleased to announce “Microsoft Excel Workshop”, as part of TechWeek Fall 2017!

Details of the upcoming workshop:

Below are the concepts that will be covered. There will be manuals available for students to borrow and share during the workshop, and the data files will be available on a shared drive that will be provided.

Workshop Content: Microsoft® Office Excel® 2013 Part 1 (Beginner)

Lesson 1: Getting Started with Microsoft Office Excel 2013

Topic A: Navigate the Excel User Interface

Topic B: Use Excel Commands

Topic C: Create and Save a Basic Workbook

Topic D: Enter Cell Data

Topic E: Use Excel Help

Lesson 2: Performing Calculations

Topic A: Create Worksheet Formulas

Topic B: Insert Functions

Topic C: Reuse Formulas

Lesson 3: Modifying a Worksheet

Topic A: Insert, Delete, and Adjust Cells, Columns, and Rows

Topic B: Search for and Replace Data

Topic C: Use Proofing and Research Tools

Lesson 4: Formatting a Worksheet

Topic A: Modify Fonts

Topic B: Add Borders and Colors to Worksheets

Topic C: Apply Number Formats

Topic D: Align Cell Contents

Topic E: Apply Styles and Themes

Topic F: Apply Basic Conditional Formatting

Topic G: Create and Use Templates

Lesson 5: Printing Workbooks

Topic A: Preview and Print a Workbook

Topic B: Define the Page Layout

Lesson 6: Managing Workbooks

Topic A: Manage Worksheets

Topic B: Manage Workbook and Worksheet Views

Topic C: Manage Workbook Properties

Appendix A: Microsoft Office Excel 2013 Exam 77-420

Appendix B: Microsoft Office Excel 2013 Expert Exams 77–427 and 77-428

Appendix C: Microsoft Excel 2013 Common Keyboard Shortcuts