TechWeek Webinar: Google Analytics

The Digital Business Student Association is pleased to announce its webinar:

Learn how to use Google Analytics to track your website’s performance!

Learn how to use Google Analytics to track your website’s performance plus some advanced features such as re-marketing and e-commerce analytics. There will also be a brief overview of the Google Analytics certification process and how to integrate Google Analytics with Google Data Studio for better reporting.

  • Date&Time: Sunday Dec 8, 2019 @10:00 – 11:00 AM Toronto time
  • Delivered by Martin Perez, Digital Marketing Specialist in the tech sector. Martin has worked with small startups and large multinational companies to achieve their digital growth goals. Recently, Martin worked in a digital agency founded by ex-Googlers providing SEO and SEA services to businesses. Martin graduated from the Digital Business Management BComm program in 2016.
  • Location: Online
  • Platform: Zoom, an app is also available at the App store
  • Cost: FREE
  • Register online (Eventbrite)
  • You will receive the link to the webinar details 24 hours before the webinar

TechWeek Webinar: Google Analytics

The Digital Business Student Association is pleased to announce its third webinar:

Learn how to use Google Analytics to track your website’s performance!

Learn how to use Google Analytics to track your website’s performance plus some advanced features such as re-marketing and e-commerce analytics. There will also be a brief overview of the Google Analytics certification process and how to integrate Google Analytics with Google Data Studio for better reporting.

  • Date&Time: Saturday Nov 30, 2019 @10:00 – 11:00 AM Toronto time (Note to Fontys students: 4:00 – 5:00 PM Amsterdam time)
  • Delivered by Martin Perez, Digital Marketing Specialist in the tech sector. Martin has worked with small startups and large multinational companies to achieve their digital growth goals. Recently, Martin worked in a digital agency founded by ex-Googlers providing SEO and SEA services to businesses. Martin graduated from the Digital Business Management BComm program in 2016.
  • Location: Online
  • Platform: Zoom, an app is also available at the App store
  • Cost: FREE (ticket sales end Nov 29, 2019 @ 10:00 AM)
  • Register online (Eventbrite)
  • You will receive the link to the webinar details on Nov 29 @ 11:00 AM)

Martin Perez shares valuable insights with our students!

Thanks to Martin Perez for sharing his insights with Alex Belen from our Digital Business Student Association during a one-on-one interview after delivering his Google Analytics workshop during our TechWeek events.

Martin graduated from our Digital Business Management BComm program and has been working as a Digital Marketing Specialist. Read the full article here:

Thanks for a Great TechWeek event!

A big shout-out to our DBSA team and our presenters for making this Fall’s TechWeek series a huge success! Special thanks to our alumni for coming back and sharing their knowledge and experience with their Humber family, we’re so proud of you Amanda Rice, Prab Vashisht,  Vik Joshi, Lauren Ashmore,  Irina Gorea, and Martin Perez. Thanks to Sheena Ordinario, and Isabella Annouza for joining us!

The following workshop were presented at Humber’s Lakshore campus, along with some of the material shared by our presenters:

Thanks to the DBSA team: Michallia Marks, Japjit Grewal, Usman Mayo, Andre Thompson, Devan Shingadia, Lana Hekmat, Alexandra Belen, and Shray Shrotriya for your hard work and dedication.

TechWeek Fall 2019 – Mark Your Calendar!

The Digital Business Student Association is proud to host the following hands-on workshops during our TechWeek Fall 2019 at Humber’s Lakeshore Campus. All the sessions will be held in a computer lab, feel free to use Humber’s computers or bring your own laptop!

Shopify

Learn how to setup and run your own e-commerce store using Shopify.


Facebook Ads & Canva

Canva – We will start by covering the basics of Canva – What is Canva, How to use Canva, The importance of Canva & how Canva can be used for business Success. This will be an example of how to leverage FREE online tools to your advantage.

Facebook Ads – Facebook Ads are essential to Digital Marketing Success & Lead Generation in Any company. We will learn how to design a Facecbook Ad Graphic, as well as the back-end targeting technicality that makes a Facebook Ad successful. We will also cover the “do’s” and “don’ts surrounding Facebook Ads.


Video Editing with Filmora 

Strengthen your storytelling skills and learn how to create and edit your own video content for YouTube, Vimeo, Instagram, and Facebook. In this hands-on workshop, you will learn how to merge, split, trim, crop, cut and paste video clips to make your video unique. Improve Saturation and Contrast for a better quality image. Adjust the speed for slow motion effect, or to speed up the action. Rotate the image for unique angles… and so much more. We will download and use the free trial of Filmora, an affordable video editing software.

  • Date&Time: Thursday Sept 19 @ 7:30 – 9:00 PM
  • Delivered by Lauren Ashmore, Video Production Professor and Digital Marketer. Lauren completed her Advanced Diploma in Film and Television Production in 2011 and her Bachelor of Commerce in Digital Business Management  in 2018. She has extensive experience in the video production industry and currently teaches at the School of Media Studies
  • Location: Lakeshore Campus, lab L3014
  • Cost: $5 (ticket sales are final, non refundable)
  • Register online (Eventbrite)

Microsoft Excel 

Two full-day workshops delivered by Isabella Annouza (Microsoft Certified Trainer) 

Beginners: Saturday September 21, 2019 @ 10:30 AM – 4:00 PM.

Intermediate: Saturday September 28, 2019 @ 10:30 AM – 4:00 PM.

This is a hands-on session scheduled in a computer lab, feel free to use Humber’s computers or bring your own laptop


MailChimp

Participants will learn about the importance of email marketing and how to set up their first campaign. We will also walk through the analytics report to better understand campaign performance. This is an introductory level workshop that is recommended to those who have never worked with MailChimp before.

  • Date&Time: Monday Sept 23 @ 6:30 – 8:00 PM
  • Delivered by Irina Gorea, Marketing Manager at Greenloc Environmental Hoarding, Irina graduated from the Digital Business Management BComm program in 2018 and is currently completing her Masters degree at Ryerson University
  • Location: Lakeshore Campus, lab L3012
  • Cost: $5 (ticket sales are final, non refundable)
  • Register online (Eventbrite)

LinkedIn

Learn how to create your professional LinkedIn profile! In this session, participants will work on setting up a marketable profile, building up their network, sending messages to new connections, following companies/ groups and how to participate in them, sharing updates and articles.

  • Date&Time: Tuesday Sept 24 @6:30 – 8:00 PM
  • Delivered by Sheena Ordinario, Placement Advisor, Faculty of Business, Humber College
  • Location: Lakeshore Campus, lab L3014
  • Cost: $5 (ticket sales are final, non refundable)
  • Register online (Eventbrite)

Google Analytics

Learn how to use Google Analytics to track your website’s performance plus some advanced features such as remarketing and e-commerce analytics. There will also be a brief overview of the Google Analytics certification process and how to integrate Google Analytics with Google Data Studio for better reporting..

  • Date&Time: Thursday Sept 26 @6:30 – 8:00 PM
  • Delivered by Martin Perez, Digital Marketing Specialist in the tech sector. Martin has worked with small startups and large multinational companies to achieve their digital growth goals. Recently, Martin worked in a digital agency founded by ex-Googlers providing SEO and SEA services to businesses. Martin graduated from the Digital Business Management BComm program in 2016.
  • Location: Lakeshore Campus, lab L3014
  • Cost: $5 (ticket sales are final, non refundable)
  • Register online (Eventbrite) 

*Please note that ticket sales are final, non-refundable. It is not possible to issue refunds or workshop credits for any reason

Tech Week Fall 2017 – Great Success!

Thanks to the Digital Business Student Association (DBSA) for hosting their second Tech Week, featuring hands-on workshops: MS Excel, Shopify, Google AdWords & Analytics, video editing using Filmora.

Thanks to everyone who made this happen, the presenters, organizers, and volunteers. We could not have done it without you!

  • Thanks to the Shopify team for joining us again this year
  • Special thanks to own grads Martin Perez & Chad Fernandez for always coming back to Humber and sharing their experience with our current students
  • Thanks to our fourth year student Lauren Ashmore for delivering the amazing Filmora workshops, and to Spencer Hay for assisting her

Thanks to the DBSA’s executive team: Kiran Bajwa, Farihah Chowdhury, Irina Gorea, and Christine Howald

Thanks to the DBSA members and volunteers: Tremaine Gordon, Rhys Ottaway, Amanda Rice, and Valery Skapare

 

DBSA Hosts Annual TechWeek Conference!

TechWeek Fall 2017 features six great workshops:

  1. Sunday Oct 1, 2017: MS Excel Workshop – beginners (Register Now)
  2. Monday Oct 2, 2017: Shopify (Register Now)
  3. Tuesday Oct 3, 2017: Google AdWords & Analytics (Register Now)
  4. Tuesday Oct 3, 2017: MailChimp (Register Now)
  5. Wednesday Oct 4, 2017: Video Editing using Filmora (Register Now)
  6. Sunday Oct 15, 2017: MS Excel Workshop – intermediate (Register Now)

Digital Business Student Association

Mark your calendars! Last year DBSA held their first annual TechWeek conference. We are pleased to announce that due to the success of our previous conference, we are holding it again during the week of Oct 1st, 2017.

Day 1: MS Excel Workshop (delivered by: Microsoft Certified, Isabella Annouza, Microsoft Certified)

  • When: Sunday Oct 1, 2017 @ 9:00 – 3:30 PM (includes time for lunch break)
  • Where: Lakeshore campus, Room L3012
  • What: In this workshop, you will learn how to use Microsoft Excel by an MS Certified leader. There will be manuals available for students to borrow and share during the workshop, and the data files will be available on a shared drive that will be provided.
  • Register Now!

Day 2: Shopify: Hands-On Workshop (delivered by a team of Shopify Gurus). 

  • When: Monday Oct 2, 2017 @ 6:00 – 9:00 PM (includes time for Q&A)
  • Where: Lakeshore campus, Room L3012
  • What: A…

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TechWeek Winter 2017: Congrats to the DBSA!

dbsa-team-humber
DBSA Team

Congratulations to the Digital Business Student Association on the success of their first TechWeek 2017 (Jan 23-26)!

Featured in the Dean’s Newsletter

Day 4: Grad Panel and Networking Event

Thanks to all our grads for sharing their time and expertise with us!

Martin PerezChad FernandezJeanne Marie Castor, Rorey Rose, Lucia Paez, Orest Pochodaj, Ryan Daoust, Diana Gaspar, Sapna Singh

Day 3: Shopify Workshop

Another successful workshop that attracted students from various programs as well as small business owners from our community. Thanks to Stefan and his team; Debs, Samantha, Sarah, Ross, and Rachel for the amazing workshop, and sharing their time and expertise…we look forward to using Shopify!

Day 2: MailChimp Workshop

A huge THANK YOU to Irina Gorea & Kiran Bajwa for preparing and facilitating the workshop, and to Farihah Chowdhury & Christine Howald for assisting them.

Irina, Kiran, Farihah and Christine are third year Digital Business Management students, executive members of the Digital Business Student Association, and winners of the 2016 Leadership Award. They currently work as Research Assistants on the VEBTA project developing websites for small businesses in Ontario. To access the workshop material, please visit HumberDBSA.com

Day 1: FacebookAds Workshop

Congrats to the DBSA team on the success of their first workshop Facebook Ads, delivered by Martin Perez as part of DBSA’s Tech Week 2017.

Martin graduated from the Digital Business Management Program in 2016, and currently holds the position of Digital Marketing Specialist at The Successful Investor Inc., Martin is also a passionate musician and the founder of Stranded Fest.

Thanks Martin for coming back to Humber and sharing your time and Facebook Ads expertise with our students! For more info and to access the slides, please visit HumberDBSA.com

e-BSA Networking and Placement Experience – Great event!

Congratulations to the e-Business Student Association on the great success of their first event of the academic year 2015/2016!

The following are the slides used during the event:

  • Unbounce presentation (Lauren, Martin, Essra) view PDF
  • Digifest presentation (Chad) view PDF
  • Main event slides (President and Exec Team) view PDF

To read more about the event please visit the e-BSA website

Martin, Essra, and Lauren at Unbounce 2015

e-Business Marketing students Martin Perez, Essra Arshad, and Lauren Ashmore attended Unbounce 2015 and shared with us some pictures. Read more details on the e-Business Student Association website.