“Your Work Deserves a Home”
Many educators and academics have years of meaningful work scattered across CVs, LinkedIn profiles, conference talks, and institutional pages, with no owned online presence that actually feels like them. This session is designed to change that. Together, we will unpack and work through two interconnected areas:
- What-to: Content strategy and personal branding. Participants leave with clarity on what they want to share, how to organize it, and a simple structure for a personal portfolio website.
- How-to: The technical side, including platforms like WordPress, static vs. dynamic content types, blogging, and SEO basics. Participants leave with a realistic first step toward an online presence they can own and grow over time.
Who This Is For:
- Educators, researchers, book authors with years of work scattered across CVs, LinkedIn profiles, conference talks, and institutional pages but no owned online presence that feels like them
- Professionals who speak, consult, or have a passion project, a niche expertise, or a creative practice that deserves to be visible but feels overwhelming to put online
- People who want to eventually own and maintain their presence themselves, not depend on someone else indefinitely
Who This Is NOT For:
- Small businesses selling products
- People looking for SEO, lead generation, or audience growth tactics
- Anyone wanting a quick fix or a website built for them with no involvement
- Anyone expecting a graphic designer or web developer
Session Outline
Why This Matters
- The gap between the work we do and how it shows up online
- Hanadi’s own experience building from scratch on WordPress
The What-To: Content Strategy and Personal Branding
- What do you actually want to share, and why
- Taking stock of what you already have
- Defining your audience and your voice
- Mapping content into a simple portfolio structure
The How-To: Platforms and Practicalities
- Static vs. dynamic content types
- Blogging, SEO basics, and what actually matters
- How to compare platforms and choose what fits your comfort level and needs
Your Realistic Next Steps
- Sketch your own structure
- Resources and options for continued support
Hanadi Alnawab 