This assignment is to be completed in small groups and submitted through Blackboard as per the instructions. Use the “Groups” function on Blackboard to join a group.
- Our client is Sinful Desserts, located in Burlington, Ontario
- Learn more about the project on Humber Online Solutions, our experiential learning platform
Your task is to create a Shopify website for our client using the sign-up link provided in class as it gives you access to a free store for the semester. Your website must adhere to the following:
- Password protect your store using “humber” as a password
- Configure a free theme
- Include a note on the homepage clearly describing that this is a class project
- Include 10-15 products
- Each “collection” must have at least one product
- Include 2 short blog posts, well optimized for search engines
Deliverables
- Your Shopify website URL in the “Submission” text field
- Screencaps of your dashboard (details below). Make sure you use PPT, then save as PDF before you submit on BB
Since I do not have access to your dashboard, I will need to see screen captures of some of your dashboard items (listed below). Create a PPT file with a title slide that includes your full names, include the following screencaps, then save it as PDF before you upload it on BB. Make sure ALL screencaps are high quality images that can be viewed so I can see the details from your Dashboard:
Under “Products”:
- Screencap showing All Products (view example)
- Screencap of one product that is visible from the home page (view example: page 1, page 2, page 3)
- Screencap of Collections (view example)
- Screencap of Coming Soon collection (view example)
- Include a slide with: rationale behind your choice of collections and how it impacts navigation and user experience
Under “Online Store”:
- Screencap showing Themes – Current Theme (view example)
- Screencap showing Blog posts (view example)
- Screencap showing Pages (view example)
- Screencap showing Navigation (view example)
- Screencap showing Navigation main menu (view example)
Under “Settings”:
- Screencap showing User permissions (view example)
Shopify Resources
WordPress vs. Shopify (the terminology)
WordPress | Shopify |
---|---|
Categories & Tags | Blogs & Categories *The tags entered in the dashboard show as categories on the page |
Widgets | Social icons *Based on theme settings |
Plugins | Apps https://apps.shopify.com/ |
Links to resources based on class questions during Shopify’s live session Win 21
- General checklist for starting a new Shopify store
- Customer facing domain, Adding a domain to Shopify
- Theme store, Filter the themes based on your business
- Branding Blogs from building a logo to branding in marketing
- Setting up the Facebook Channel, Set up the Google channel
- Products, Adding and updating products
- Collections
- Digital Downloads
- Managing Inventory
- SKU generating apps
- Shipping and delivery
- Shipping is an important part of eCommerce, this blog runs through some shipping strategies
- For anyone shipping outside of Canada, the US or Australia you will likely need to add Carrier Calculated Shipping to your account
- Local pickup and delivery
- Tool kit (e.g. logo maker)
- Navigation
- Adding store policies
- Blogs, Tags
- Shopify Payments, Third party payments, Alternative payment methods
- Another tip for high risk orders. If you set up manual payment capture you won’t be charged the transaction fee if you cancel the order: Manual Payment
- If using Shopify payments there is a test mode so you don’t need to actually make a purchase to test the flow
- Discounts, Popups and notifications Apps
- Taxes
- Plans and pricing
- Lite Plan (gives you the Buy Button which is $9 per month)
- Buy Button
- Fraud Prevention, Fraud Filter
- Avada article with additional tips when it comes to high risk orders
- Develop a Marketing plan
- Community
- Shopify Compass, SEO specific, Improving SEO
- Finding and submitting your sitemap
- Support, Help Center
- Online Sales Channels, Others not mentioned
- POS
- Abandoned Emails
- Shopify Email Marketing
- Locations
- Orders (including draft orders)
- Managing staff accounts
- Shopify Analytics, Google Analytics, different Shopify Plans offer different reports
- Emails: While we host domains we do not host emails, if you want a professional email service you can easily connect Google Workspace or Zoho