MGMT 4002 Product Management Course Page
Getting Started
- Course Outline
- Critical Path Fall 2025, Fall 2024
- Class Practices, Standards and Expectations
- Book a virtual meeting online if you need support outside of class time
Hanadi’s Slides
Resources
- Bongo:
- Bongo Hanadi Login
- Bongo Activity Instructions (to share on BB)
- Bongo student link
- Podcasting Workbook – in class sessions (not sure of this)
- DigiPod Coach (Custom GPT)
- Hanadi to edit: click on GPTs in left column, then click on MyGPTs top right corner
- Hanadi’s Notes doc
- Showcase Class Jobs Template (create one for this class to add names and specific details)
- Textbook: Innovation Management and New Product Development, 7th edition. Published by Pearson (December 21, 2020) © 2021. Paul Trott University of Portsmouth.
- Amanda Cupido’s Let’s Talk Podcasting
- Previous: Podcast (Fall 2024)
| Assessment | Details | Weight | Marking |
|---|---|---|---|
| Case Presentation | 15% | Group | |
| Final Group Project | Podcast (Fall 2025) Podcast (Fall 2026 – UPDATE) | 25% | Group |
| Midterm Exam (25%) | MCQ Showcase Crew | 20% 5% | Individual |
| Final Exam (35%) | MCQ & Short Answers | 35% | Individual |
Chapters
Part 1 Innovation management
- Chapter 1: Innovation management: an introduction
- Chapter 2: National systems of innovation and entrepreneurship
- Chapter 3: Public sector innovation
- Chapter 4: Managing innovation within firms
- Chapter 5: Operations and process innovation
Part 2 Turning technology into business
- Chapter 6: Managing intellectual property
- Chapter 7: Managing organizational knowledge
- Chapter 8: Strategic alliances and networks
- Chapter 9: Research and development
- Chapter 10: Open innovation and technology transfer
Part 3 New product development
- Chapter 11: Business models
- Chapter 12: Market adoption and technology diffusion
- Chapter 13: New product development
- Chapter 14: Market research and its influence on new product development
- Chapter 15: Managing the new product development process