MGMT 4002 Product Management Course Page

Getting Started

• Course Outline
• Critical Path Fall 2025, Fall 2024
• Class Practices, Standards and Expectations
• Book a virtual meeting online if you need support outside of class time

Hanadi’s Slides

• Week 1: course intro (slides Fall 2025, slides Fall 2024)

Resources

• Bongo:
  • Bongo Hanadi Login
  • Bongo Activity Instructions (to share on BB)
  • Bongo student link
• Podcasting Workbook – in class sessions (not sure of this)
• DigiPod Coach (Custom GPT)
  • Hanadi to edit: click on GPTs in left column, then click on MyGPTs top right corner
• Hanadi’s Notes doc
• Showcase Class Jobs Template (create one for this class to add names and specific details)
• Textbook: Innovation Management and New Product Development, 7th edition. Published by Pearson (December 21, 2020) © 2021. Paul Trott University of Portsmouth.
• Amanda Cupido’s Let’s Talk Podcasting
• Previous: Podcast (Fall 2024)

Assessment	Details	Weight	Marking
Case Presentation		15%	Group
Final Group Project	Podcast (Fall 2025) Podcast (Fall 2026 – UPDATE)	25%	Group
Midterm Exam (25%)	MCQ Showcase Crew	20% 5%	Individual
Final Exam (35%)	MCQ & Short Answers	35%	Individual

Chapters

Part 1 Innovation management

• Chapter 1: Innovation management: an introduction
• Chapter 2: National systems of innovation and entrepreneurship
• Chapter 3: Public sector innovation
• Chapter 4: Managing innovation within firms
• Chapter 5: Operations and process innovation

Part 2 Turning technology into business

• Chapter 6: Managing intellectual property
• Chapter 7: Managing organizational knowledge
• Chapter 8: Strategic alliances and networks
• Chapter 9: Research and development
• Chapter 10: Open innovation and technology transfer

Part 3 New product development

• Chapter 11: Business models
• Chapter 12: Market adoption and technology diffusion
• Chapter 13: New product development
• Chapter 14: Market research and its influence on new product development
• Chapter 15: Managing the new product development process